Brand profile

Our brand.

The official MalpracticeAttorneys.com logos, colors, typefaces, and usage guidelines. The logo and brand colors were chosen by Howard Neu.

Download the logos Brand colors

01 / Overview

Built on trust, clarity, and connection.

MalpracticeAttorneys.com helps people with questions about their medical care take a clear next step, by connecting them with participating medical malpractice attorneys. The brand is calm, plain, and honest, and it carries forward the family legacy of Howard Neu, who chose the logo and colors.

02 / Logo suite

Logos

Use the files below exactly as supplied. The logo was chosen by Howard Neu, and its artwork is never redrawn, recolored, or retyped.

Clear space

Keep empty space around the logo on all sides equal to the height of the capital “M” in the wordmark. Nothing (text, images, or edges) goes inside that space.

Minimum size

  • Primary logo: at least 180 px wide on screen, or 1.5 in (38 mm) in print, so the tagline stays readable.
  • Monogram: at least 24 px tall on screen, or 0.25 in (6 mm) in print.
  • Below these sizes, use the monogram instead of the primary logo.

Backgrounds

  • Place the logo on white or Soft Stone.
  • On navy or photos, put the logo on a white panel, as in the site footer. Never invert it.

03 / Color palette

Brand colors

Four colors, chosen by Howard Neu. Use the HEX and RGB values on screen, and the CMYK values as a starting point for print.

  • Deep Justice Navy

    Primary. Text, headings, buttons, footer.

    HEX
    #0C334E
    RGB
    12, 51, 78
    CMYK
    85, 35, 0, 69

    Text on white: 13.1:1 (passes AAA). White text on navy: 13.1:1.

  • Trust Blue

    Secondary. Hover states, links, supporting graphics.

    HEX
    #114B6F
    RGB
    17, 75, 111
    CMYK
    85, 32, 0, 56

    Text on white: 9.3:1 (passes AAA).

  • Accent Sky

    Accent. Rules, underlines, highlights, icon backgrounds.

    HEX
    #97E4FE
    RGB
    151, 228, 254
    CMYK
    41, 10, 0, 0

    Decorative only on light backgrounds (1.4:1 on white). Never use it for text there. On navy it reaches 9.3:1.

  • Soft Stone

    Background. Pages, panels, and the logo plate.

    HEX
    #F8F7F2
    RGB
    248, 247, 242
    CMYK
    0, 0, 2, 3

    Navy text on Soft Stone: 12.2:1 (passes AAA).

CMYK values are converted from the screen colors and are approximate. Confirm them with your printer, and match them to Pantone for printed materials. Contrast ratios follow WCAG 2.2.

04 / Typography

Typefaces

Two dependable, widely available typefaces keep pages fast and easy to read. The wordmark in the logo is artwork. Never retype it in a font.

Headings

Georgia

A clear next step.

Regular (400) · tight letter spacing (−1.5%) · for H1–H3 and pull quotes

Body text

Arial

Plain-language answers, at a comfortable reading size of 16–18 px.

Regular (400) and Bold (700) · line height 1.6–1.7 · Helvetica as a fallback

Labels

CONNECTING VICTIMS & ATTORNEYS

Section labels · eyebrows

Arial Bold (700) · uppercase · letter spacing 0.16 em · 12–13 px, echoing the logo’s tagline

05 / Usage

Using the logo correctly

Do

  • Use it on white.

  • Use it on Soft Stone.

  • On navy, use a white panel.

Don’t

  • Stretch or squash it.

  • Change its colors.

  • Place it directly on dark colors.

  • Rotate or tilt it.

  • Add shadows or effects.

  • Crop off the tagline.

06 / Brand values

What the brand stands for

  • Trusted

    A dependable first step for people with questions about their medical care, with nothing hidden about how we work.

  • Professional

    Careful handling of information, and respect for the rules that govern attorney advertising.

  • Compassionate

    Focused on people, with patience and empathy for what they and their families are going through.

  • Clear

    Plain-language information that helps people take the next step with confidence.

07 / Voice

How we sound

Calm, plain, and honest, like a knowledgeable friend explaining the next step. We write short sentences, answer the real question, and never overpromise. Because we are an attorney advertising service, our words also follow the lawyer-advertising rules.

We say

  • “Participating attorneys”
  • “Request attorney contact”
  • “Free for you” / “no obligation to hire”
  • “Not sure” is always an option
  • “We’re not a law firm”

We never say

  • “Best,” “top-rated,” “most qualified,” or “experienced” about attorneys
  • Anything that promises a result, a settlement, or a response time
  • Settlement amounts or past results
  • “Free consultation” (that’s each firm’s own offer)
  • “HIPAA compliant,” or that we “don’t sell” data

Media and brand questions

For press inquiries, or permission to use the brand, contact us.

Email support@malpracticeattorneys.com